{"id":6988,"date":"2025-04-09T06:42:08","date_gmt":"2025-04-09T06:42:08","guid":{"rendered":"https:\/\/wp.michaelpinkuswinereview.com\/index.php\/2025\/04\/09\/loire-valley-vineyard-grape-and-sales-presentation\/"},"modified":"2025-04-09T06:42:08","modified_gmt":"2025-04-09T06:42:08","slug":"loire-valley-vineyard-grape-and-sales-presentation","status":"publish","type":"post","link":"https:\/\/wp.michaelpinkuswinereview.com\/index.php\/2025\/04\/09\/loire-valley-vineyard-grape-and-sales-presentation\/","title":{"rendered":"Loire Valley: Vineyard, Grape and Sales Presentation"},"content":{"rendered":"<p>&nbsp;<img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-6984\" src=\"https:\/\/wp.michaelpinkuswinereview.com\/wp-content\/uploads\/2025\/04\/Loire_2b.png\" alt=\"Loire 2b\" style=\"display: block; margin-left: auto; margin-right: auto;\" width=\"350\" height=\"181\" srcset=\"https:\/\/wp.michaelpinkuswinereview.com\/wp-content\/uploads\/2025\/04\/Loire_2b.png 350w, https:\/\/wp.michaelpinkuswinereview.com\/wp-content\/uploads\/2025\/04\/Loire_2b-300x155.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/p>\n<p style=\"text-align: justify;\"><em><strong>(October 2023) &hellip;<\/strong><\/em> I had a chance to revisit the Loire Valley &ndash; but this time the focus is on Cabernet Franc and see the new marketing campaign of the region.<\/p>\n<p style=\"text-align: justify;\">So let&rsquo;s take a moment and look at the Loire Valley by the numbers in an overview:<\/p>\n<p style=\"text-align: justify;\">&#8211;&nbsp;&nbsp;&nbsp; 2700 producers<br \/>&#8211;&nbsp;&nbsp;&nbsp; 410 wine merchants (negotiants)<br \/>&#8211;&nbsp;&nbsp;&nbsp; 80% producers &#8211; environmentally certified (by 2022)<br \/>&#8211;&nbsp;&nbsp;&nbsp; 1 of 10 UNESCO World Heritage designations (about \u2154 of region)<br \/>&#8211;&nbsp;&nbsp;&nbsp; By 2030 every vineyard will have at least one environmental certification<\/p>\n<p style=\"text-align: justify;\">The Loire&rsquo;s new marketing focus is on words that begin with &ldquo;F&rdquo;:<br \/><strong>F<\/strong>loral, <strong>F<\/strong>ruity, <strong>F<\/strong>resh (crisp and light), <strong>F<\/strong>air (low environmental impact)<br \/>The one &ldquo;f&rdquo; word missing is &ldquo;fun&rdquo; &ndash; but we as consumers can always put it back in.<\/p>\n<p style=\"text-align: justify;\"><em>The Loire Valley is the 3rd largest AOP winegrowing area in France (and the most diverse) with 4 subregions:<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>Nantais<\/strong> (Nantais &#8211; Ancenis &amp; Clisson) Melon (main) + Folle Blanche \/ <br \/><strong>Anjou-Saumur<\/strong> (Angers &amp; Saumur) Franc &#8211; Chenin (main) + Grolleau &#8211; Chard &#8211; Gamay &#8211; Cot \/ <br \/><strong>Touraine<\/strong> (Blois &#8211; Tours &#8211; Amboise &#8211; Chinon) Sauv Blanc &#8211; Pinot Noir (main) + Cot &#8211; Gamay<\/p>\n<p style=\"text-align: justify;\"><strong>Centre-Loire<\/strong> (Sancerre etc.) &#8211; own agency \/ own agenda<br \/>(this final region is not part of Inter-Loire, which takes care of the other three)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-6985\" src=\"https:\/\/wp.michaelpinkuswinereview.com\/wp-content\/uploads\/2025\/04\/Loire_1a.png\" alt=\"Loire 1a\" style=\"display: block; margin-left: auto; margin-right: auto;\" width=\"350\" height=\"158\" srcset=\"https:\/\/wp.michaelpinkuswinereview.com\/wp-content\/uploads\/2025\/04\/Loire_1a.png 350w, https:\/\/wp.michaelpinkuswinereview.com\/wp-content\/uploads\/2025\/04\/Loire_1a-300x135.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>24 Grape Varieties<\/strong><\/p>\n<p style=\"text-align: justify;\">Whites: Melon 31% &#8211; Sauvignon Blanc 29% &#8211; Chenin 27% &#8211; Chard 9% &hellip; most appear as single varietal wines<br \/>Reds: Cabernet Franc 53% &#8211; Gamay 14% &#8211; Pinot Noir 7% &#8211; Grolleau 7% &#8211; Cabernet Sauvignon 5% &hellip; most appear as single varietal wines<br \/>Breakdown of production numbers is:<br \/>37% white wine &#8211; 29% sparkling wine &#8211; 17% red wine &#8211; 17% ros&eacute;<\/p>\n<p style=\"text-align: justify;\">Loire River: 25% of water supply in France \/ covers \u2155 of the country<\/p>\n<p style=\"text-align: justify;\">In 2022 the Loire Valley sent wines all over the world, to many different markets &hellip;<\/p>\n<p style=\"text-align: justify;\">&#8211;&nbsp;&nbsp;&nbsp; 22% of wines exported (with growth potential of 30% by 2030)<br \/>&#8211;&nbsp;&nbsp;&nbsp; Volumes exported are on the rise in places like Germany (+15%) &#8211; Belgium (+7.3%) along with Norway &#8211; Italy and Latvia <br \/>&#8211;&nbsp;&nbsp;&nbsp; Volumes are dropping in Australia &#8211; Swiss &#8211; Netherlands &#8211; USA (- 7.5%) and the UK (- 30%)<\/p>\n<p style=\"text-align: justify;\">That said the top markets for the Loire are: <br \/>Germany &#8211; USA &#8211; Belgium &#8211; UK &#8211; Canada (up 1.2%) &#8211; Netherland &#8211; Australia and Japan<\/p>\n<p style=\"text-align: justify;\">Since we were there at the tail end of the 2023 harvest, numbers were not completely available &ndash; but they did have some idea as to how the vintage had gone, so far:<\/p>\n<p style=\"text-align: justify;\">&#8211;&nbsp;&nbsp;&nbsp; high temps caused risk of spontaneous fermentation<br \/>&#8211;&nbsp;&nbsp;&nbsp; Chard \/ Franc \/ Savvy B &#8211; good balance of sugar and acidity <br \/>&#8211;&nbsp;&nbsp;&nbsp; hot year helped elimate pyrazines (vegetal notes) &#8211; good fruity character will be present (in still wines)<br \/>&#8211;&nbsp;&nbsp;&nbsp; Chenin, in particular had a high risk of mold because of the rains during harvest time<br \/>___________________________________<\/p>\n<p style=\"text-align: justify;\"><strong>Dialing Down to Cabernet Franc &hellip; <img loading=\"lazy\" decoding=\"async\" class=\" alignright size-full wp-image-6986\" src=\"https:\/\/wp.michaelpinkuswinereview.com\/wp-content\/uploads\/2025\/04\/Loire_5a.png\" alt=\"Loire 5a\" style=\"margin-left: 7px; float: right;\" width=\"150\" height=\"185\" \/><br \/><\/strong><\/p>\n<p style=\"text-align: justify;\">&#8211;&nbsp;&nbsp;&nbsp; Most widely planted grape &#8211; 25% of vineyard plantings<br \/>&#8211;&nbsp;&nbsp;&nbsp; 14,000 ha (same as Bordeaux)<br \/>&#8211;&nbsp;&nbsp;&nbsp; \u2153 of total plantings in France<br \/>&#8211;&nbsp;&nbsp;&nbsp; main sub-regions: Touraine et Anjou-Saumur<br \/>&#8211;&nbsp;&nbsp;&nbsp; styles range from rose-sparkling fruity reds to ageable reds<\/p>\n<p style=\"text-align: justify;\"><strong>History:<\/strong> origins of the grape are linked to Spain and Basque Country; it&rsquo;s first name looks to be Biturica.<\/p>\n<p style=\"text-align: justify;\">Cabernet Franc is perfect for the Loire Valley because &hellip;<br \/>&#8211;&nbsp;&nbsp;&nbsp; it buds mid-season<br \/>&#8211;&nbsp;&nbsp;&nbsp; it prefers cooler climates<br \/>&#8211;&nbsp;&nbsp;&nbsp; it is vigorous and likes deep well-drained soils<br \/>&#8211;&nbsp;&nbsp;&nbsp; sunshine will help minimize pyrazine (vegetal)<\/p>\n<p style=\"text-align: justify;\"><strong>There are 9 Cab Franc Appellations that run through the Loire Valley:<\/strong> <br \/><em>Chinon<\/em> (major) &#8211; <em>Bourgueil<\/em> &#8211; <em>Saumur-Champigny<\/em> &#8211; <em>Saint Nicolas de Bourgueil<\/em> &#8211; <em>Anjou<\/em> &#8211; <em>Anjou-Brissac<\/em> &#8211; <em>Anjou-Villages<\/em> &#8211; <em>Saumur<\/em> &#8211; <em>Saumur-Puy-Notre-Dame<\/em> (smallest)<\/p>\n<p style=\"text-align: justify;\">In Touraine &#8211; 27% of region is Cabernet Franc<br \/>Chinon &#8211; 12.4% \/ St-Nicolas-de-Bourgueil &#8211; 7.8% \/ Bourgueil &#8211; 6.9%<\/p>\n<p style=\"text-align: justify;\"><strong>In Anjou-Saumur it is 41% of the region<\/strong><\/p>\n<p style=\"text-align: justify;\">&#8211;&nbsp;&nbsp;&nbsp; Cabernet d&#8217;Anjou (ros&eacute;) &ndash; this is the number one appellation ros&eacute; wine sold in France<br \/>&#8211;&nbsp;&nbsp;&nbsp; Saumur-Champigny (red only) <br \/>&#8211;&nbsp;&nbsp;&nbsp; Saumur et Saumur Puy-Notre-Dame (red and ros&eacute;)<br \/>&#8211;&nbsp;&nbsp;&nbsp; Anjou, Anjou Villages, Anjou Brissac (red)<\/p>\n<p style=\"text-align: justify;\"><strong>Finally a look at exports of Cabernet Franc to Canada (and the rest of the world) &hellip;<\/strong><\/p>\n<p style=\"text-align: justify;\">40% of the Cabernet Franc exported comes from Chinon<br \/>Saumur and Saumur-Champigny 15%<br \/>Anjou and Anjou-Villages 3%<br \/>Bourgueil and St. Nicolas de Bourgueil &ndash; have just joined Inter-Loire so their numbers are not available at this time.<\/p>\n<p style=\"text-align: justify;\">70% of Loire Wine go to Quebec<\/p>\n<p style=\"text-align: justify;\"><em><strong>Here are a couple of links to dive deeper into the wines tasted:<\/strong><\/em><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/michaelpinkuswinereview.com\/on-the-road\/4072-the-franc-of-the-saumur?highlight=WyJsb2lyZSIsImxvaXJlJ3MiXQ==\" target=\"_blank\"><strong>The Franc of the Saumur<\/strong><\/a><br \/><a href=\"https:\/\/michaelpinkuswinereview.com\/on-the-road\/4061-chinon-impressed-or-not-impressed?highlight=WyJsb2lyZSIsImxvaXJlJ3MiXQ==\" target=\"_blank\"><strong>Chinon : Impressed or Not Impressed<\/strong><\/a><\/p>\n<p>&nbsp;<img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-6987\" src=\"https:\/\/wp.michaelpinkuswinereview.com\/wp-content\/uploads\/2025\/04\/Loire_6a.png\" alt=\"Loire 6a\" style=\"display: block; margin-left: auto; margin-right: auto;\" width=\"400\" height=\"250\" srcset=\"https:\/\/wp.michaelpinkuswinereview.com\/wp-content\/uploads\/2025\/04\/Loire_6a.png 400w, https:\/\/wp.michaelpinkuswinereview.com\/wp-content\/uploads\/2025\/04\/Loire_6a-300x188.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; (October 2023) &hellip; I had a chance to revisit the Loire Valley &ndash; but this time the focus is on Cabernet Franc and see the new marketing campaign of the region. So let&rsquo;s take a moment and look at the Loire Valley by the numbers in an overview: &#8211;&nbsp;&nbsp;&nbsp; 2700 producers&#8211;&nbsp;&nbsp;&nbsp; 410 wine merchants [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-6988","post","type-post","status-publish","format-standard","hentry","category-on-the-road-with-the-grape-guy"],"_links":{"self":[{"href":"https:\/\/wp.michaelpinkuswinereview.com\/index.php\/wp-json\/wp\/v2\/posts\/6988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.michaelpinkuswinereview.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.michaelpinkuswinereview.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.michaelpinkuswinereview.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.michaelpinkuswinereview.com\/index.php\/wp-json\/wp\/v2\/comments?post=6988"}],"version-history":[{"count":0,"href":"https:\/\/wp.michaelpinkuswinereview.com\/index.php\/wp-json\/wp\/v2\/posts\/6988\/revisions"}],"wp:attachment":[{"href":"https:\/\/wp.michaelpinkuswinereview.com\/index.php\/wp-json\/wp\/v2\/media?parent=6988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.michaelpinkuswinereview.com\/index.php\/wp-json\/wp\/v2\/categories?post=6988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.michaelpinkuswinereview.com\/index.php\/wp-json\/wp\/v2\/tags?post=6988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}